Buy Now Pay Later: Impact of Installment Payments on Customer Purchases

Maesen, S. and Ang, D. orcid.org/0000-0003-3739-5870 (2024) Buy Now Pay Later: Impact of Installment Payments on Customer Purchases. Journal of Marketing. ISSN 0022-2429

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Item Type: Article
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© The Author(s) 2024. This is an author produced version of an article accepted for publication in Journal of Marketing. Uploaded in accordance with the publisher's self-archiving policy.

Keywords: retailing, installments, buy now pay later, temporal framing, perceived financial constraints, budget control
Dates:
  • Published (online): 1 September 2024
  • Accepted: 22 August 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 04 Sep 2024 15:33
Last Modified: 26 Sep 2024 12:29
Status: Published
Publisher: Sage Publications
Identification Number: 10.1177/00222429241282414
Sustainable Development Goals:
  • Sustainable Development Goals: Goal 3: Good Health and Well-Being
  • Sustainable Development Goals: Goal 9: Industry, Innovation, and Infrastructure
  • Sustainable Development Goals: Goal 12: Responsible Consumption and Production
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