Understanding copycat packaging: A systematic review and research directions

Oguz, E. orcid.org/0000-0002-9980-7757 and Marsden, J. orcid.org/0000-0002-4407-3389 (2024) Understanding copycat packaging: A systematic review and research directions. Journal of Product and Brand Management, 33 (8). pp. 986-999. ISSN 1061-0421

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Item Type: Article
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Copyright © 2024, Emerald Publishing Limited. This author accepted manuscript is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher.

Keywords: Copycat, Packaging, Package similarity, Systematic literature review
Dates:
  • Published: 26 November 2024
  • Published (online): 11 September 2024
  • Accepted: 9 August 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 21 Aug 2024 09:56
Last Modified: 24 Jan 2025 11:16
Status: Published
Publisher: Emerald
Identification Number: 10.1108/JPBM-11-2022-4207
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