How social media contributes to place branding

Al Siyabi, N., Marsden, J. orcid.org/0000-0002-4407-3389 and Guo, B. (2024) How social media contributes to place branding. In: Višňovský, J. and Majerová, J., (eds.) Social Media and Modern Society. IntechOpen , London

Abstract

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Item Type: Book Section
Authors/Creators:
Editors:
  • Višňovský, J.
  • Majerová, J.
Copyright, Publisher and Additional Information:

© The Author(s). Licensee IntechOpen. This content is distributed under the terms of the Creative Commons 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Keywords: place branding, place marketing, nation branding, nation marketing, social media influencers
Dates:
  • Published (online): 29 August 2024
  • Accepted: 7 August 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 21 Aug 2024 09:33
Last Modified: 30 Sep 2024 11:53
Published Version: https://www.intechopen.com/online-first/1196813#
Status: Published online
Publisher: IntechOpen
Identification Number: 10.5772/intechopen.1006639
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Open Archives Initiative ID (OAI ID):

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