Experiencing Brands on Mobile Augmented Reality

Chang, S.-W. and Siregar, Y.H. orcid.org/0000-0001-6442-2323 (2016) Experiencing Brands on Mobile Augmented Reality. In: Rediscovering the Essentiality of Marketing. 2015 Academy of Marketing Science (AMS) World Marketing Congress, 14-18 Jul 2015, Bari, Italy. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer , pp. 195-196. ISBN 9783319298764

Metadata

Item Type: Proceedings Paper
Authors/Creators:
Dates:
  • Published: 28 June 2016
  • Published (online): 28 June 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 15 Jul 2024 09:56
Last Modified: 15 Jul 2024 09:56
Status: Published
Publisher: Springer
Series Name: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Identification Number: 10.1007/978-3-319-29877-1_43
Sustainable Development Goals:
  • Sustainable Development Goals: Goal 14: Life Below Water
Open Archives Initiative ID (OAI ID):

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