Advertising as governance: The digital commodity audience and platform advertising dependency

Joseph, D. orcid.org/0000-0003-4628-7417 and Bishop, S. (2024) Advertising as governance: The digital commodity audience and platform advertising dependency. Media, Culture & Society, 46 (6). 1269 -1286. ISSN 0163-4437

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Item Type: Article
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© The Author(s) 2024. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).

Keywords: advertising; platform governance; platform studies; political economy of communication; YouTube
Dates:
  • Published: September 2024
  • Published (online): 21 March 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 03 May 2024 09:05
Last Modified: 04 Oct 2024 10:37
Status: Published
Publisher: SAGE
Identification Number: 10.1177/01634437241237935
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