Baxter, M. orcid.org/0000-0002-3393-0824 and Lonsdale, M.D.S. orcid.org/0000-0003-0315-6169 (2023) Improving the design of public health infographics using a motion graphic educational resource to enhance design principle application. Information Design Journal, 28 (2). pp. 141-177. ISSN 1876-486X
Abstract
Infographics are commonly used in public health to disseminate key messages to wide audiences. Although health organisations are making increasing use of infographics, their designs are of variable quality. The research reported here aimed to develop an educational tool that could improve public health infographic design, using motion graphics to teach users with limited design experience how to apply research-based design principles. Results were positive, with significant improvements in performance (including information location time, memorability, and user perception) observed for the infographics designed after the resource was used, compared to the infographics created before.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This is an author produced version of an article published in the Information Design Journal. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Information Design, Information Visualization, Infographics, Public health information |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 25 Jan 2024 11:53 |
Last Modified: | 25 Jan 2024 11:53 |
Published Version: | https://www.jbe-platform.com/content/journals/10.1... |
Status: | Published |
Publisher: | John Benjamins Publishing Company |
Identification Number: | 10.1075/idj.23006.bax |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:208227 |