Hyun, H. and Marsden, J. (2024) The Importance of User Experience in Brand Experience. In: Sorrentino, A., Alghamdi, O.A., Shukla, P. and Alghamdi, A., (eds.) Brand Awareness - Recent Advances and Perspectives. Business, Management and Economics . IntechOpen ISBN 978-0-85014-139-9
Abstract
When we interpret or interact with brand related stimuli, we refer to this as brand experience. As brands increasingly embrace digital platforms and rely on digital interfaces, the role of user experience becomes pivotal in shaping the bigger domain of brand experience. Therefore, to understand the role of user interface in relation to brand experience, we describe the key principles of effective user interface design. By adopting a case study approach, we draw on data extracted from Netflix user interviews to illustrate the key principles of effective user interface design.
Metadata
Item Type: | Book Section |
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Authors/Creators: |
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Editors: |
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Copyright, Publisher and Additional Information: | © 2023 The Author(s). This is an open access book chapter under the terms of the Creative Commons Attribution License (CC-BY 3.0). |
Keywords: | user experience, UX design, brand experience, brand identity, interface design |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 12 Feb 2025 11:35 |
Last Modified: | 12 Feb 2025 11:35 |
Status: | Published |
Publisher: | IntechOpen |
Series Name: | Business, Management and Economics |
Identification Number: | 10.5772/intechopen.113141 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:204391 |