The Importance of User Experience in Brand Experience

Hyun, H. and Marsden, J. (2024) The Importance of User Experience in Brand Experience. In: Sorrentino, A., Alghamdi, O.A., Shukla, P. and Alghamdi, A., (eds.) Brand Awareness - Recent Advances and Perspectives. Business, Management and Economics . IntechOpen ISBN 978-0-85014-139-9

Abstract

Metadata

Item Type: Book Section
Authors/Creators:
  • Hyun, H.
  • Marsden, J.
Editors:
  • Sorrentino, A.
  • Alghamdi, O.A.
  • Shukla, P.
  • Alghamdi, A.
Copyright, Publisher and Additional Information:

© 2023 The Author(s). This is an open access book chapter under the terms of the Creative Commons Attribution License (CC-BY 3.0).

Keywords: user experience, UX design, brand experience, brand identity, interface design
Dates:
  • Published: 10 July 2024
  • Published (online): 3 October 2023
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 12 Feb 2025 11:35
Last Modified: 12 Feb 2025 11:35
Status: Published
Publisher: IntechOpen
Series Name: Business, Management and Economics
Identification Number: 10.5772/intechopen.113141
Open Archives Initiative ID (OAI ID):

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