Wang, M., Marsden, J., Oguz, E. et al. (1 more author) (2023) The Role of Interactive Technology in Retail Design: A Case Study Within the Fashion Sector. Journal of Marketing Development and Competitiveness, 17 (4). pp. 9-16. ISSN 2155-2843
Abstract
This paper explores the role of interactive technology in retail design, and the prerequisites of the designed retail environment in optimizing customer experience and brand experience. Adopting a case study method, primary data was obtained using semi-structured interviews with 20 experts directly involved in the three chosen cases. The research contributes to the lack of extensive literature on interactive technology in physical retail, specifically within the fashion field. By connecting three topics of academic research – physical retail environment, the role of interactive technology and in-store customer experience and brand experience – it suggests the prerequisites for designed retail environments in optimizing customer experience and brand experience.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | This item is protected by copyright. This is an author produced version of an article published in Journal of Marketing Development and Competitiveness. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | marketing, development, interactive technology, retail environment, customer experience, brand experience |
Dates: |
|
Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 20 Oct 2023 09:25 |
Last Modified: | 11 Jan 2024 14:29 |
Status: | Published |
Publisher: | North American Business Press |
Identification Number: | 10.33423/jmdc.v17i4.6645 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:204389 |