Alghamdi, M and Marsden, J (2023) Exploring the importance of internal stakeholders in the place branding process. In: Book of Abstracts of the 7th Annual Conference of International Place Branding Association. 7th Annual Conference of the International Place Branding Association (IPBA), 18-20 Oct 2023, Helsingborg, Sweden. Lund University & International Place Branding Association , Helsingborg, Sweden , p. 33. ISBN 978-91-8039-869-5
Metadata
Item Type: | Proceedings Paper |
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Authors/Creators: |
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Keywords: | Stakeholders, place-branding, participatory branding, co-creation |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 03 Jul 2023 10:49 |
Last Modified: | 11 Jan 2024 16:24 |
Published Version: | https://placebranding.org/conferences/ |
Status: | Published |
Publisher: | Lund University & International Place Branding Association |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:201092 |
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