“Can you believe that?” – On fashion brands green communications and Gen Z’s perception of brand credibility

Rathbone, E and Grassi, A orcid.org/0000-0002-7656-0480 (2023) “Can you believe that?” – On fashion brands green communications and Gen Z’s perception of brand credibility. In: Global Marketing Conference Proceedings. 2023 Global Marketing Conference at Seoul, 20-23 Jul 2023, Seoul, Republic of Korea. Global Alliance of Marketing & Management Associations , pp. 1026-1027.