Sentiment analysis based on frequency of color names on social media

Guo, B, Westland, S orcid.org/0000-0003-3480-4755 and Lai, P orcid.org/0000-0002-8095-5928 (Cover date: March/April 2023) Sentiment analysis based on frequency of color names on social media. Color Research and Application, 48 (2). pp. 243-252. ISSN 0361-2317

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Item Type: Article
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© 2023 The Authors. Color Research and Application published by Wiley Periodicals LLC. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.

Keywords: color; marketing; psychology
Dates:
  • Published: 6 February 2023
  • Published (online): 19 January 2023
  • Accepted: 29 November 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
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Funder
Grant number
AHRC (Arts & Humanities Research Council)
AH/S002812/1
Depositing User: Symplectic Publications
Date Deposited: 13 Dec 2022 15:08
Last Modified: 30 May 2023 22:37
Status: Published
Publisher: Wiley
Identification Number: 10.1002/col.22837
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