Editorial: Social Network Analysis in Marketing: A Step-by-Step Guide for Researchers

Zaefarian, G orcid.org/0000-0001-5824-8445, Misra, S, Koval, M et al. (1 more author) (2022) Editorial: Social Network Analysis in Marketing: A Step-by-Step Guide for Researchers. Industrial Marketing Management, 107. A11-A24. ISSN 0019-8501

Abstract

Metadata

Item Type: Article
Authors/Creators:
Copyright, Publisher and Additional Information:

© 2022 Elsevier Inc. All rights reserved. This is an author produced version of an article published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy.

Keywords: Social networks; Social network analysis (SNA); Step-by-step guide; UCINET 6
Dates:
  • Published: November 2022
  • Published (online): 20 October 2022
  • Accepted: 6 October 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 14 Oct 2022 11:14
Last Modified: 20 Oct 2024 00:13
Status: Published
Publisher: Elsevier
Identification Number: 10.1016/j.indmarman.2022.10.003
Open Archives Initiative ID (OAI ID):

Download

Export

Statistics