Stones, C, Ai, W, Rutter, S et al. (1 more author) (2022) Developing novel visual messages for a video screen hand sanitizer: a co-design study with students. Design for Health, 6 (2). pp. 185-203. ISSN 2473-5132
Abstract
This paper reports on the results of a series of co-design workshops devised to generate new messaging ideas for a novel hand sanitizer unit that features a video screen and feedback system. Students of different nationalities, ages and genders were involved in the process either to prime design sessions, or devise/evaluate new ideas for the screen to display in a university setting. The project aimed not only to produce animated designs for subsequent testing but also to elicit key preferences for hand hygiene message tone, content and visual appearance. Research findings revealed a clear preference in the student community for positive, caring and playful approaches to hand hygiene messaging in contrast to many messaging approaches featured in previous studies. In terms of visual approach, students expressed a preference for colourful illustrations rather than photographs or word-based messages. The paper highlights some particularly rich ideas developed to exploit the novelty of the device, such as specific animated sequences or immediate visual rewards of internet memes as ways to engage the student audience. Co-design proved valuable in devising new insights for the hygiene communication community.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercialNoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. |
Keywords: | Hand hygiene; communication design; motion graphics; co-design |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Funding Information: | Funder Grant number Innovate UK fka Technology Strategy Board (TSB) 84154 |
Depositing User: | Symplectic Publications |
Date Deposited: | 19 Oct 2022 13:28 |
Last Modified: | 19 Oct 2022 13:28 |
Status: | Published |
Publisher: | Taylor & Francis |
Identification Number: | 10.1080/24735132.2022.2095760 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:191403 |
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Licence: CC-BY-NC-ND 4.0