How advertising claims affect sports consumers' purchase intention of badminton rackets? The role of regulatory fit

Ni, YL, Kuo, CC, Chang, WH et al. (2 more authors) (2023) How advertising claims affect sports consumers' purchase intention of badminton rackets? The role of regulatory fit. International Journal of Sports Marketing and Sponsorship, 24 (4). pp. 623-637. ISSN 1464-6668

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Item Type: Article
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© 2023, Emerald Publishing Limited. This is an author produced version of a article published in International Journal of Sports Marketing and Sponsorship. Uploaded in accordance with the publisher's self-archiving policy.

Keywords: Sports product; Regulatory focus; Sports consumer behavior; Advertising
Dates:
  • Published: 11 October 2023
  • Published (online): 1 February 2023
  • Accepted: 30 August 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds) > Management Division Organizational Behaviour (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 02 Sep 2022 15:00
Last Modified: 21 May 2024 13:55
Status: Published
Publisher: Emerald
Identification Number: 10.1108/IJSMS-02-2022-0052
Open Archives Initiative ID (OAI ID):

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