How consumers interpret visually similar packaging

Oguz, E orcid.org/0000-0002-9980-7757 and Marsden, J (2022) How consumers interpret visually similar packaging. In: DRS2022: Research Papers. DRS2022, 25 Jun - 03 Jul 2022, Bilbao, Spain. Design Research Society

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Item Type: Proceedings Paper
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This item is protected by copyright. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords: copycat, packaging design, similarity, consumer’s purchase decision
Dates:
  • Published: 15 June 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 05 Jul 2022 13:10
Last Modified: 05 Jul 2022 13:10
Status: Published
Publisher: Design Research Society
Identification Number: 10.21606/drs.2022.554
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