Transformation packaging: mimicking the market leader

Oguz, E orcid.org/0000-0002-9980-7757 and Marsden, J (Accepted: 2022) Transformation packaging: mimicking the market leader. In: 15th Global Brand Conference 2022, 04-06 May 2022, Sheffield, UK. (Unpublished)

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Item Type: Conference or Workshop Item
Authors/Creators:
Copyright, Publisher and Additional Information:

This is an author produced version of a conference paper originally presented at 15th Global Brand Conference, Sheffield, UK, 4-6 May 2022.
Keywords: Copycat, packaging design, similarity, consumer’s purchase decision, packaging strategy
Dates:
  • Accepted: 17 February 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 13 May 2022 14:25
Last Modified: 20 May 2024 12:51
Status: Unpublished
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