Hart, Adam G., Adcock, David, Barr, Matthew et al. (9 more authors) (2022) Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science. Citizen Science: Theory and Practice. 5. ISSN 2057-4991
Abstract
In November 2020, a meeting was held to explore what citizen science practitioners can gain from understanding engagement, marketing, and volunteer motivations in order to benefit recruitment and retention in environmental citizen science. This report summarises the lessons learned from considering the role of people as participants within citizen science; although we note that this is only one and, for some, a contested view of participants. Marketing and motivation studies highlighted the importance of knowing more about participants. Framing and user experience experts showed how to convert knowledge into tailored approaches that enhance engagement and retention. Other fields, including the world of commerce, have potential lessons for citizen science practitioners, especially those involved in top-down, mass participatory projects that require high levels of engagement.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2022 The Author(s) |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Sciences (York) > Stockholm Environment Institute at York (York) |
Depositing User: | Pure (York) |
Date Deposited: | 22 Apr 2022 07:50 |
Last Modified: | 16 Oct 2024 18:21 |
Published Version: | https://doi.org/10.5334/cstp.436 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.5334/cstp.436 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:186013 |
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Filename: 436_5804_2_PB.pdf
Description: Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science
Licence: CC-BY 2.5