Augmented Reality (AR) as a Tool for Engaging Museum Experience: A Case Study on Chinese Art Pieces

The research explores the efficiency of augmented reality (AR) technology as a tool for the positive triggering museum experience. This article shows the design, development, and evaluation of an AR prototype for information visualization based on a famous Chinese art piece named Along the River During the Qingming Festival. In total, 58 participants were invited to evaluate the prototype. Results suggest that AR technology can trigger users’ engagement, learning, meaningful experience, and emotional connection, and hence arouse their interest and learning process. These findings may interest researchers and designers to develop a broader range of innovative AR applications to prompt a digital learning experience.