Xia, G orcid.org/0000-0002-0223-0278, Henry, P orcid.org/0000-0003-4563-3242, Queiroz, F et al. (2 more authors) (2022) Colour – cognitive performance interaction in virtual reality (VR): a study of gender differences. The Journal of the International Colour Association, 28. pp. 1-6. ISSN 2227-1309
Abstract
The immersive qualities of Virtual Reality (VR) technologies offer an enhanced environment for design research. In this study the potential of colour to influence cognitive performance in VR is explored. A series of psychometric experiments were conducted where selected colours were presented to the participants whist in a dark neutral VR room setting. Cognitive performance was evaluated via a series of single choice tests (i.e., tests assessing people’s logical and lateral thinking abilities) in a dark environment delivered via a HTC VIVE VR headset. A total of 18 male and 17 female Chinese students between the ages of 20-25 years participated in the experiments. The results indicate that colours delivered via a VR headset can have arousing and impulsive effects on people’s cognitive performance. Specifically, female participants made more errors with the yellow backgrounds but fewer errors with the orange backgrounds than male participants. This suggests that gender differences exist in the effects of colour stimuli on people’s cognitive performance in VR environments.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This item is protected by copyright. This is an author produced version of an article published in The Journal of the International Colour Association. Uploaded in accordance with the publisher's self-archiving policy. |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 02 Feb 2022 16:02 |
Last Modified: | 25 Jun 2023 22:53 |
Published Version: | https://aic-color.org/resources/Documents/jaic_v28... |
Status: | Published |
Publisher: | International Colour Association |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:182965 |