The making of healthy and moral snacks: A multimodal critical discourse analysis of corporate storytelling

Chen, A orcid.org/0000-0003-2394-9959 and Eriksson, G (2019) The making of healthy and moral snacks: A multimodal critical discourse analysis of corporate storytelling. Discourse, Context and Media, 32. 100347. p. 100347. ISSN 2211-6958

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Item Type: Article
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© 2019 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Keywords: Discourse; Multimodal critical discourse analysis; Social semiotics; Healthy diet; Healthy snacks; Corporate stories; Storytelling
Dates:
  • Published: December 2019
  • Published (online): 30 October 2019
  • Accepted: 3 October 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 14 Dec 2021 16:15
Last Modified: 14 Dec 2021 16:15
Status: Published
Publisher: Elsevier
Identification Number: 10.1016/j.dcm.2019.100347
Open Archives Initiative ID (OAI ID):

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