Clayton, R (2019) Filmmaking Theory for Vertical Video Production. In: The European Conference on Media, Communication & Film 2019: Official Conference Proceedings. The European Conference on Media, Communication & Film 2019 (EuroMedia2019), 12-13 Jul 2019, Brighton, UK. IAFOR
Abstract
Smartphones have changed the world and now mobile users are consuming more vertical video than ever before (Richards 2017). In particular, vertical video is gaining popularity amongst content makers for social media since the aspect ratio typically suits how mobile phone users hold their phones and therefore how they are now watching video content (ScientiaMobile 2019). In recent years the 9:16 aspect ratio has established itself as an emerging requirement within the professional video market since companies of all sizes, small, medium and large have realised the commercial value of creating video vertically for mobile consumption (Neal and Ross 2018). In order to stand out, brands, marketers and creators are being encouraged to broadcast content that is better quality than that which their audience is capable of creating themselves (Social Chain 2018). However, the film industry has spent over a hundred years of development specializing in the production of horizontal videography and there is a distinct absence of literature which can help support vertical filmmakers. As the distinction between amateur and corporate vertical video content continues to blur (Neal and Ross 2018), scholastic work helping to identify some of the techniques, equipment, approaches and methods by which professionals can separate themselves from non-professionals is useful. This paper will reflect on the current literature (or lack of it) that surrounds the practical nature of vertical video production and attempt to bring together the scattered and often inconsistent pieces of advice and inspiration that have been published in print and online.
Metadata
Item Type: | Proceedings Paper |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This item is protected by copyright, all rights reserved. This is an author produced version of a conference paper published in The European Conference on Media, Communication & Film 2019: Official Conference Proceedings. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | 9:16; Aspect Ratio; Cinematography; Film Theory; Filmmaking; Mobile; Narrative; Smartphone; Social Media; Vertical Video |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 23 Nov 2021 09:01 |
Last Modified: | 08 Dec 2021 09:54 |
Published Version: | https://papers.iafor.org/submission52556/ |
Status: | Published |
Publisher: | IAFOR |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:180677 |