Iszoro, E, Almond, K orcid.org/0000-0002-0311-106X and Alcoceba, B (2021) Virtual Reality as a New Means of Creation and Communication in Fashion. In: Global Fashion Management Conference. 2021 Global Fashion Marketing Conference at Seoul, 05-07 Nov 2021, Sogang University, Seoul/Virtual. Global Alliance of Marketing & Management Associations , pp. 270-273.
Abstract
The research is an analysis of the advantages that virtual fashion has created in fashion communication since the COVID 19 pandemic began in 202 and its link to the different phases involved in fashion processes.
Metadata
Item Type: | Proceedings Paper |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This item is protected by copyright. All rights reserved. |
Keywords: | Covid 19; fashion film; promotion and communication of fashion; virtual fashion |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Funding Information: | Funder Grant number AHRC (Arts & Humanities Research Council) AH/S002812/1 |
Depositing User: | Symplectic Publications |
Date Deposited: | 17 Nov 2021 14:08 |
Last Modified: | 17 Nov 2021 14:08 |
Status: | Published |
Publisher: | Global Alliance of Marketing & Management Associations |
Identification Number: | 10.15444/GFMC2021.04.04.03 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:180203 |