Yu, L orcid.org/0000-0002-1664-2230, Westland, S orcid.org/0000-0003-3480-4755, Cheung, V orcid.org/0000-0002-9808-3670 et al. (1 more author) (2021) Analysis of research strategies to determine colour preference II: AFC, rank-order and rating. In: Proceedings of the 14th International Colour Association (AIC) Congress. The 14th International Colour Association (AIC) Congress, 30 Aug - 03 Sep 2021, Milan, Italy. International Colour Association , pp. 885-889.
Abstract
Exploring an efficient research method to understanding colour preference is important to researchers and designers. This work compares three experimental methods for individual colour preference resaerch (N-alternative-forced-choice, rank-order and rating). Three psychophysical experiments have been carried out with 338 participants. Participants were presented with six colour patches (red, orange, yellow, green, blue and purple) arranged in a random order. This work suggested orange is the strongest preferred colour and green is the weakest preferred in three individual colour preference experimental methods with six hues. The Monte Carlo Analysis method further compares the result performance for three methods, which suggests the rating and rank-order method are more stable than the AFC method when only small number participants take part in the experiment, such as for studies involving small numbers of participants, the rating and rank-order method should be preferred.
Metadata
Item Type: | Proceedings Paper |
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Authors/Creators: | |
Copyright, Publisher and Additional Information: | © 2021 International Colour Association (AIC) International Colour Association Incorporated. This is an author produced version of a conference paper, published in Proceedings of the 14th International Colour Association (AIC) Congress. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Colour Preferences, Experimental Method, Monte Carlo Analysis, Research Strategy |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 16 Sep 2021 09:35 |
Last Modified: | 21 Oct 2021 14:15 |
Published Version: | https://www.aic-color.org/publications-proceedings |
Status: | Published |
Publisher: | International Colour Association |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:178237 |