Klein, B (2021) Popular music, advertising, and "selling out". In: Deaville, J, Tan, S-L and Rodman, R, (eds.) The Oxford Handbook of Music and Advertising. Oxford University Press, USA , 198 Madison Avenue, New York, NY, 10016, USA , pp. 436-451. ISBN 9780190691240
Abstract
The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception.
Metadata
| Item Type: | Book Section |
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| Authors/Creators: |
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| Editors: |
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| Keywords: | advertising, music, marketing, production. branding, psychology, empirical, semiotics, hermeneutics |
| Dates: |
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| Institution: | The University of Leeds |
| Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds) |
| Depositing User: | Symplectic Publications |
| Date Deposited: | 09 Jul 2021 12:56 |
| Last Modified: | 09 Jul 2021 12:56 |
| Status: | Published |
| Publisher: | Oxford University Press, USA |
| Identification Number: | 10.1093/oxfordhb/9780190691240.001.0001 |
| Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:175977 |
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