Roberts, J and Grassi, A orcid.org/0000-0002-7656-0480 (2021) A review of studies on virtual layout and atmospherics - potential applications to the fashion industry. The International Review of Retail, Distribution and Consumer Research, 31 (4). pp. 432-456. ISSN 0959-3969
Abstract
Retail layouts and atmospherics have been widely investigated within the physical retail environment, Research suggests that there is limited understanding of these elements in the virtual environment despite the fact that they would appear to be the easiest and most effective combination to implement by online fashion retailers. Considering potential applications in the fashion industry, a review of current literature on layout and atmospherics has identified the freeform layout as a valuable format for online fashion retailing. The freeform layout has been found to increase consumers’ hedonic motivations to purchase. Furthermore, design and visual cues have a significant influence on consumers, while aural cues despite being very important to the consumers’ experience appear to be underexploited in the online fashion space. This paper contributes a review of established retail elements, and identifies those that adapt well from the offline to online retail environment.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. |
Keywords: | Virtual layout; virtual atmospherics; fashion retailing; online experience; e-commerce |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 24 May 2021 12:03 |
Last Modified: | 11 Mar 2023 14:51 |
Status: | Published |
Publisher: | Taylor & Francis |
Identification Number: | 10.1080/09593969.2021.1934074 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:174391 |
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Licence: CC-BY-NC-ND 4.0