Suter, MB orcid.org/0000-0002-9396-1438, Munjal, S orcid.org/0000-0002-8713-687X, Mendes Borini, F et al. (1 more author) (2021) Conceptualizing Country-of-Origin Image as a Country-Specific Advantage: An Insider Perspective. Journal of Business Research, 134. pp. 415-427. ISSN 0148-2963
Abstract
This study proposes a new approach to the Country-of-Origin Image (COI) literature. Unlike previous research which gathers COI from an outsider (external) perspective, it argues that the COI phenomenon should be understood from insider (internal) perspective, that is how national stakeholders within the home country perceive COI. Measuring the image of a country from the insider perspective can help its national stakeholders recognize COI as a valuable resource that can be translated into a Country-Specific Advantages (CSA). It thus introduces the construct ‘Country Self-image’ (CSI) that covers an insider perspective and identifies it as an antecedent of COI based CSA (COI-CSA). It adapts and validates a scale of CSI to this effect and test the relationship between CSI and COI-CSA by performing a structural equation modeling (SEM) on a dataset collected from two different surveys. The adapted scale of CSI comprises six dimensions and twenty-three items.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2021 Published by Elsevier Inc. This is an author produced version of an article published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Country-of-origin Image (COI); Country-Specific Advantage (CSA); Country Self-Image (CSI); Measurement scale; Resource; Country brand |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 20 May 2021 14:02 |
Last Modified: | 18 Mar 2023 01:39 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.jbusres.2021.05.034 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:174362 |
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Filename: COI-CSI RR 3 08.05.2021 with title.pdf
Licence: CC-BY-NC-ND 4.0