An Exploratory Study on the Use of Artificial Intelligence to Initiate Legal Understanding for Business Development

Given the dynamic environment and the ever-changing international context, it is pivotal for companies to be able to quickly and effectively identify potential threats and opportunities. This can be done via environmental scanning, that allows to develop potential scenarios which help in proactively plan responses to potential risks. Yet, the process of scanning, and the design and analysis of scenarios, is extremely expensive, as it has to be done manually.Therefore, they cannot be exploited as often as they should to deliver the maximal benefit to a company.

In this chapter, we propose the use of Artificial Intelligence (AI) techniques to support the PESTLE analysis, a managerial tool used to identify those external factors which might affect a company. In particular, we focus on one of the environments scanned through PESTLE, the legal environment, and how AI can support this time and labour consuming process.