Customer education in the fashion retail store setting: rethinking the retail function

Grassi, A orcid.org/0000-0002-7656-0480 and Arrigo, E (Accepted: 2021) Customer education in the fashion retail store setting: rethinking the retail function. In: 2021 Academy of Marketing Annual Conference Proceedings. Academy of Marketing Conference 2021: Reframing Marketing Priorities, 05-07 Jul 2021, Online. (In Press)

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Item Type: Proceedings Paper
Authors/Creators:
Copyright, Publisher and Additional Information:

This is an author produced version of a conference paper originally presented at Academy of Marketing Conference 2021, online, 5th July - 7th May 2021.
Dates:
  • Accepted: 29 April 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 12 May 2021 09:09
Last Modified: 07 May 2025 12:44
Status: In Press
Open Archives Initiative ID (OAI ID):

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