Beckers, J, Birkin, M, Clarke, G orcid.org/0000-0003-4640-8303 et al. (3 more authors) (2022) Incorporating e-commerce into retail location models. Geographical Analysis, 54 (2). pp. 274-293. ISSN 0016-7363
Abstract
The use of location models in retail businesses is well-established, particularly in the grocery sector. Many alternative methods are in use today but the spatial interaction model (SIM) has a proven record of success. To date, that success relates purely to face-to-face activities, modeling and predicting visits by consumers to retail outlets. However, grocery retailers are cutting back on store investments and concentrating on investment in the convenience market and e-commerce: the latter has now reached a 7.2% share of the U.K. grocery market, with continued growth forecast. Although spatial models are used extensively for helping to locate new convenience stores, so far e-commerce has not been built into existing retail location models. Yet e-commerce seems to be a spatial activity. Extensive evidence demonstrates the geography of demand and supply are as important in groceries e-commerce as they are in face-to-face grocery retailing. We therefore take up the challenge of incorporating e-commerce into classic location models. Methodologically, we find the standard distance deterrent term in the production-constrained SIM unsuitable for modeling e-commerce flows: we explore inverting this term and find extensive gains in prediction accuracy, an interesting finding that contributes to the ongoing applied SIM literature.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © 2021 The Ohio State University. This is the peer reviewed version of the following article: Beckers, J., Birkin, M., Clarke, G., Hood, N., Newing, A. and Urquhart, R. (2021), Incorporating E-commerce into Retail Location Models. Geogr Anal., which has been published in final form at https://doi.org/10.1111/gean.12285. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. Uploaded in accordance with the publisher's self-archiving policy. |
Dates: |
|
Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Environment (Leeds) > School of Geography (Leeds) > Centre for Spatial Analysis & Policy (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 12 Mar 2021 14:06 |
Last Modified: | 16 Mar 2023 01:13 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1111/gean.12285 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:172105 |