Morales, PS orcid.org/0000-0002-3125-4703 (2021) Mind the (cultural) gap: International news channels and the challenge of attracting Latin American audiences. Media Culture and Society, 43 (4). pp. 648-663. ISSN 0163-4437
Abstract
This article explores the role of cultural proximity in the perception of international news channels in Latin America by focusing on the cases of CGTN (China), RT (Russia) and HispanTV (Iran). Instrumental to the public diplomacy strategies of their home countries, the success of international broadcasters depends on if/whether audiences accept them. Based on a series of focus groups conducted in Mexico and Argentina, this article argues that cultural proximity strongly influences viewers’ aesthetic experience. The findings show that international broadcasters from culturally distant countries bridge the cultural gap by evoking the style of western broadcasters while dissociating themselves from perceived negative images of their own countries of origin. At a deeper level, cultural proximity entails inclusionary and exclusionary processes even within subcultural spheres. Finally, the findings also show how issues of representation can undermine channel identification by audiences.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © The Author(s) 2020. This is an open access article under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0) (https://creativecommons.org/licenses/by/4.0/) |
Keywords: | China; cultural proximity; international broadcasting; Iran; Latin America; Russia |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 16 Dec 2020 17:00 |
Last Modified: | 25 Jun 2023 22:31 |
Status: | Published |
Publisher: | SAGE |
Identification Number: | 10.1177/0163443720972307 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:169054 |