Graphic design for learning Chinese characters: Opinions about effectiveness and aesthetics from audience with and without Chinese culture backgrounds

This study aims to investigate perceptions from audience with and without Chinese culture backgrounds in terms of graphic design for learning Chinese characters from two different angles: effectiveness and aesthetics. The results are used to better inform and improve graphic design for the acquisition of Chinese characters. A structured-interview has been conducted with 10 Chinese Speakers (CS) and 10 Non-Chinese Speakers (NCS) to explore their opinions about graphical variables of design in learning Chinese characters. The result shows differences and similarities of opinions between participants with and without Chinese culture background, in terms of effectiveness and aesthetics. The result is an important contribution for improving graphic design for the acquisition of Chinese characters, moreover, it indicates the future research.