Morales, PS orcid.org/0000-0002-3125-4703 (2020) International broadcasters and country image management: Comparing audience perceptions of China, Russia and Iran in Latin America. Global Media and China. p. 205943642096088. ISSN 2059-4364
Abstract
This article focuses on international news channels in the Global South and the perceptions by audiences in Latin America. Designed with the intention of re-shaping global narratives, international broadcasting is considered instrumental to public diplomacy and improving the image of particular countries. While many studies focus on global media policies of specific countries or the messages broadcast by international media outlets, less attention has been paid to the impact on audiences. Based on a series of focus groups conducted in Mexico and Argentina, this article discusses how Latin American audiences perceive public diplomacy efforts as channelled by international news media and their effect on country image perception, by focusing on China’s CCTV-E, Russia’s RT and Iran’s HispanTV. The findings show that preconceived images contribute to undermine the acceptance of international broadcasters. In addition, participants were optimistic about RT’s prospects of success in Latin America, hesitant about HispanTV and pessimistic about China Central Television.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Keywords: | China, international broadcasting, international image management, Iran, public diplomacy, Russia |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 20 Oct 2020 11:01 |
Last Modified: | 20 Oct 2020 11:01 |
Status: | Published online |
Publisher: | SAGE Publications |
Identification Number: | 10.1177/2059436420960882 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:166390 |