Gijsenij, A, Vazirian, M, Kirchner, E et al. (4 more authors) (2021) Analyzing a decade of Colors of the Year. Color Research & Application, 46 (1). pp. 258-270. ISSN 0361-2317
Abstract
The Color of the Year was first introduced by Pantone in 2000, and recently (the last decade) we saw the trend of introducing a Color of the Year being picked up by more and more companies. Paints and coatings companies typically select their colors of the year by extensive research by designers and trend experts, resulting in a plurality of colors being introduced as Color of the Year, every year. In this article, we collated colors of the year of 15 different paints and coatings companies published in the past decade and we show that most colors of the year can be described as neutral or off‐white color (ie, the median value for NCS Chromaticness is low, 20%) although occasionally colors of the year have high NCS Chromaticness. We demonstrate that the distribution of colors of the year follow a certain narrative from year to year: The average Lightness and Chroma (averaged over all companies, per year) appear to follow a wavelike pattern, where the average Lightness appears to repeat itself every ~8 years and the average Chroma approximately every 4.5 years. Similarly, we can see a cyclic pattern in the hue: From mostly yellowish red or greenish blue in 2015, towards predominantly blue in 2017, to a wide variation in hues in 2020 suggesting a fragmentation in colors of the year preferences. In addition, we demonstrate that the colors of the year differ significantly from what can be expected if the colors would have been selected randomly. This could reflect the fact that paint companies use similar raw data to identify their color trends.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020 Wiley Periodicals LLC. This is the peer reviewed version of the following article: Gijsenij, A, Vazirian, M, Kirchner, E et al. (4 more authors) (2021) Analyzing a decade of Colors of the Year. Color Research & Application, 46 (1). pp. 258-270. ISSN 0361-2317, which has been published in final form at https://doi.org/10.1002/col.22566. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | color; color forecasting; color of the year; color trends |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Funding Information: | Funder Grant number Akzo Nobel None Given |
Depositing User: | Symplectic Publications |
Date Deposited: | 07 Sep 2020 13:47 |
Last Modified: | 19 Jul 2022 09:21 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1002/col.22566 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:165161 |