How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude::A Study of West and East

Gonzalez Jimenez, Hector orcid.org/0000-0002-3805-8262, Fastoso, Fernando Javier orcid.org/0000-0002-9760-6855 and Fukukawa, Kyoko (2019) How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude::A Study of West and East. JOURNAL OF BUSINESS RESEARCH. pp. 293-300. ISSN 0148-2963

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Item Type: Article
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© 2019 Elsevier Inc. All rights reserved. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy.
Dates:
  • Accepted: 22 January 2017
  • Published (online): 8 February 2019
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 03 Jul 2020 15:30
Last Modified: 02 Apr 2025 23:10
Published Version: https://doi.org/10.1016/j.jbusres.2019.01.059Get
Status: Published online
Refereed: Yes
Identification Number: 10.1016/j.jbusres.2019.01.059Get
Open Archives Initiative ID (OAI ID):

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Description: RBIRS-16-405 - Resubmission 4 April 2017

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