Bide, B orcid.org/0000-0002-5531-7190 (2021) The Fashion City and the Suburb: How Bentalls of Kingston Upon Thames Helped Rebuild Cultures of Fashionable Consumption in London after the Second World War. The London Journal, 46 (1). pp. 47-65. ISSN 0305-8034
Abstract
The Second World War disrupted the usual networks and geographies of London fashion, changing the way fashion was made and sold in the city. Taking Bentalls department store in Kingston Upon Thames as a case study, this article explores how this disruption created new opportunities for suburban shops to challenge the West End’s supremacy as they key site for London fashion retail in the immediate postwar era. It explores how Bentalls pioneered innovative retail methodologies that satisfied consumers’ desire for individuality and plenty at a time of austerity, and played an important role in developing retail methodologies for selling to the newly emerging teenage consumer. This article argues that Bentalls, through its innovative publicity, store design and display, contributed to rebuilding London’s postwar fashion cultures in a way that demonstrates the need to incorporate London’s suburbs into future histories of the fashion city.
Metadata
Item Type: | Article |
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Authors/Creators: | |
Copyright, Publisher and Additional Information: | © The London Journal Trust 2020. This is an author produced version of a journal article published in The London Journal. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Fashion Retail, Department Store, Marketing, Teenage, Austerity, Suburb |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 19 Jun 2020 13:57 |
Last Modified: | 18 Jul 2022 15:03 |
Status: | Published |
Publisher: | Taylor & Francis |
Identification Number: | 10.1080/03058034.2020.1772446 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:162015 |