Cambefort, Marine and Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663 (2019) Theorizing Rightist Anti-Consumption. Marketing Theory. ISSN 1741-301X
Abstract
Although a large number of conceptual and empirical works on anti-consumption can be found in the marketing literature, the majority of these studies describe progressive reasons against consumption and pay little attention to rightist arguments. Building on multidisciplinary literatures, this paper identifies three rightist ideological groups that are likely to engage in anti-consumption: traditional conservatives, the radical right, and welfare chauvinists. We theorise rightist anti- consumption in relation to three tensions (global-national, novel- traditional, individual-communitarian), discuss the implications for marketing theory and identify possible avenues for further research. Consumer research should investigate political ideology as a dimension of anti-consumption, with particular attention paid to rightist reasons against consumption.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | ©The Author(s) 2019. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details. |
Keywords: | political ideology,rightist ideology,anti-consumption,conservatives,welfare chauvinist,Radical Right,undemocratic political consumption |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 22 Nov 2019 09:30 |
Last Modified: | 16 Oct 2024 16:13 |
Published Version: | https://doi.org/10.1177/1470593119895792 |
Status: | Published online |
Refereed: | Yes |
Identification Number: | 10.1177/1470593119895792 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:153790 |
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