Aiello, G orcid.org/0000-0002-9636-1016 (2020) Inventorizing, situating, transforming: Social semiotics and data visualization. In: Engebretsen, M and Kennedy, H, (eds.) Data Visualization in Society. Amsterdam University Press , Amsterdam , pp. 49-62. ISBN 978 94 6372 290 2
Abstract
This chapter is an overview of social semiotics as a productive framework for research on data visualization. It provides conceptual instruments that can be used to explore the relationship between the formal properties of data visualization and the meanings and practices that these may promote or hinder among users. In particular, the chapter argues that a social semiotic framework can be used to inventorize, situate, and transform visualization resources. Overall, it links descriptive, interpretive, and critical objectives to generate a framework aimed at understanding how data visualization ‘works’ from a formal standpoint, what meanings are consistently associated with particular semiotic resources, and how both key semiotic ‘rules’ and dominant meanings may be questioned and changed.
Metadata
Item Type: | Book Section |
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Authors/Creators: |
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Editors: |
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Copyright, Publisher and Additional Information: | This is an open access book section published in Data Visualization in Society under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 International (CC BY-NC-ND 3.0). |
Keywords: | Social semiotics; Data visualization; Semiotic resources; Visualization design |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 23 Sep 2019 14:18 |
Last Modified: | 14 Mar 2024 02:57 |
Published Version: | https://www.degruyter.com/document/doi/10.1515/978... |
Status: | Published |
Publisher: | Amsterdam University Press |
Identification Number: | 10.1515/9789048543137-007 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:151191 |
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