Chen, Y, Yang, J, Pan, Q et al. (2 more authors) (2020) A method for exploring word‐colour associations. Color Research and Application, 45 (1). pp. 85-94. ISSN 0361-2317
Abstract
Strong associations exist between colours and concepts or words. Understanding these associations, sometimes referred to as colour emotions, is important for effective use of colour in art and design. Traditionally the relationships have been systematically explored in experiments where participants scale colours according to bipolar adjectives such as warm‐cool. In this article, a method for exploring the relationships between words and colours is suggested and is demonstrated. A psychophysical experiment is described where participants select colours based on words. The data are used to show that many similarities between the word‐colour relationships for UK and Chinese participants although some interesting differences are also revealed. The method makes explicit the observation that there is not a one‐to‐one relationship between words and colours. The method could be used to explore word‐colour relationship for specific words and participant groups or could be used to generate ground‐truth data for testing methods for automatically generating the word‐colour relationships.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2019 Wiley Periodicals, Inc. This is the peer reviewed version of the following article: Chen, Y, Yang, J, Pan, Q, Vazirian, M, Westland, S. A method for exploring word‐colour associations. Color Res Appl. 2020; 45: 85– 94. https://doi.org/10.1002/col.22434, which has been published in final form at https://doi.org/10.1002/col.22434. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | colour; design; language; semiotics |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Funding Information: | Funder Grant number EPSRC EP/R511717/1 Akzo Nobel None Given |
Depositing User: | Symplectic Publications |
Date Deposited: | 28 Aug 2019 09:39 |
Last Modified: | 30 Sep 2020 00:38 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1002/col.22434 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:150081 |