Rutter, S orcid.org/0000-0002-3249-5269, Stones, C and Macduff, C (2020) Communicating Handwashing to Children, as Told by Children. Health Communication, 35 (9). pp. 1091-1100. ISSN 1041-0236
Abstract
Posters encouraging handwashing would seem to offer a low-cost solution addressing barriers to handwashing in schools. However, what barriers can be successfully addressed and, how effective posters targeted at children may be is not known. In this study, using a co-design methodology, seventy-nine children (aged 6 to 11) from three English schools evaluated and generated handwashing messages in two workshops.The results were then compared with an evaluation (by the authors) of handwashing posters targeted at children. Messages that children considered most effective addressed barriers relating to reminders and encouragement, and education and information (particularly germ transmission, consequence, location and avoidance).Messages that addressed time and social norms were not considered as effective.Posters targeted at children also used reminders and encouragement, and education and information messages. However, the focus of these education and information messages was on instruction (how and when to wash hands), not on germs. Unlike the posters targeted at children, the majority of children’s messages were persuasive in that they did more than simply instruct. This has implications for the design of posters and educational material in handwashing interventions.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2019, Taylor & Francis Group, LLC. This is an author produced version of a paper published in Health Communication. Uploaded in accordance with the publisher's self-archiving policy. |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Funding Information: | Funder Grant number AHRC (Arts & Humanities Research Council) AH/R002029/1 |
Depositing User: | Symplectic Publications |
Date Deposited: | 30 May 2019 16:33 |
Last Modified: | 14 Dec 2020 15:45 |
Status: | Published |
Publisher: | Taylor and Francis |
Identification Number: | 10.1080/10410236.2019.1613478 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:146399 |