Hur, E orcid.org/0000-0002-9732-6407 and Cassidy, T (2019) Perceptions and attitudes towards sustainable fashion design: challenges and opportunities for implementing sustainability in fashion. International Journal of Fashion Design, Technology and Education, 12 (2). pp. 208-217. ISSN 1754-3266
Abstract
The purpose of this research was to identify perceptions and attitudes toward sustainable fashion from personnel involved in fashion design and to uncover the challenges in implementing sustainable design practices. Data were gathered through qualitative open-ended questions in five interviews, and 50 fashion designers were selected as research subjects for a survey. The major findings of the research show that there are internal (personal and organisational) and external challenges to incorporating sustainability into the fashion design process. Internal challenges consist of the lack of consensus and knowledge regarding sustainable design, lack of design-led approaches implementing sustainability in fashion and perceived trade-offs with other design criteria, such as aesthetic styles, costs, and fashion trends. External challenges include the complexity of sustainability issues, perceived insufficient consumer demand, attitudes and behaviour gaps in consumer purchasing decisions on sustainable collection ranges and insufficient incentives or values for businesses to implement sustainable design strategies.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © 2019, The Textile Institute and Informa UK Ltd. This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Fashion Design, Technology and Education on 04 Feb 2019, available online: http://www.tandfonline.com/10.1080/17543266.2019.1572789. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Sustainable fashion; sustainability challenges; sustainable design strategies |
Dates: |
|
Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 25 Jan 2019 10:53 |
Last Modified: | 04 Feb 2020 01:38 |
Status: | Published |
Publisher: | Taylor & Francis |
Identification Number: | 10.1080/17543266.2019.1572789 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:141582 |