Bide, B (2018) More than window dressing: visual merchandising and austerity in London’s West End, 1945–50. Business History, 60 (7). pp. 983-1003. ISSN 0007-6791
Abstract
In the aftermath of the Second World War, the fashion departments of London’s West End department stores were not only challenged by austerity and bomb damage but also by the growth of multiple retailers selling branded ready-to-wear goods. This article investigates how department stores responded by investing in display and visual merchandising to attract custom and rebuild their fashionable reputations. It argues that the difficulties caused by austerity conditions forced department stores to embrace new retail methodologies that helped them adapt to the changed circumstances of post-war fashion retail and compete with multiple retailers.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2017 Informa UK Limited trading as Taylor & Francis Group. This is an author produced version of a paper published in Business History. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Visual merchandising, window display, fashion retail, austerity, self-service |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 18 Dec 2018 14:16 |
Last Modified: | 22 May 2019 00:43 |
Status: | Published |
Publisher: | Taylor & Francis |
Identification Number: | 10.1080/00076791.2017.1400531 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:140101 |