Logkizidou, M, Bottomley, P, Angell, R et al. (1 more author) (2019) Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect. Journal of Retailing, 95 (1). pp. 67-82. ISSN 0022-4359
Abstract
As retailers are increasingly turning to museum and art gallery inspired techniques for displaying luxury products (museological display formats), we investigate whether such staging elicits more favourable product evaluations. Providing an extension to Hagtvedt and Patrick’s (2008) classic art infusion effect, we propose that artistic essence is transferred to displayed merchandise via a second-order spillover effect, enhancing its perceived luxury to consumers. Across three experiments, the museological display format outperformed a more conventional, non-museological product display. Consumers reported higher purchase intentions, via a process whereby the merchandise was first perceived as being more luxurious and then less risk inducing. Explanations for why the museological display heightened perceptions of product luxury relating to service expectations, contamination, and visual appeal were also tested, but support for the extended art infusion effect remained undiminished.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2018 The Authors. Published by Elsevier Inc. on behalf of New York University. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/). |
Keywords: | museological; display format; art infusion; luxury perceptions; second order spillover |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 07 Dec 2018 11:13 |
Last Modified: | 25 Jun 2023 21:37 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.jretai.2018.11.001 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:139621 |