Won, S and Westland, S orcid.org/0000-0003-3480-4755 (2018) Requirements capture for colour information for design professionals. Color Research and Application, 43 (3). pp. 387-395. ISSN 0361-2317
Abstract
This article presents the results of a study that investigates the status of colour information use in the design process and generates ideas for a colour tool. Face‐to‐face interviews with senior designers and brand managers from the packaging and branding fields were conducted as the primary data collection method. The results are categorized into six topics: colour decision, types of colour information considered to be important in the design process, reasons for considering colour information important in the design process, current use of colour information, design professionals' preferences for existing colour tool types and data types and suggestions for a colour tool. It is concluded that there are problems with existing colour resources and tools regarding their availability and usefulness; there is a strong demand for a colour tool in the packaging design and branding processes. The insight from this work will help researchers, design professionals and colour tool developers to make informed decisions on the areas on which they should focus, how they should do so and why. This will facilitate better provisions and uptake of useful colour information for design professionals in the design process and strategy fields.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2018, Wiley Periodicals, Inc.This is the peer reviewed version of the following article: Won S, Westland S. Requirements capture for colour information for design professionals. Color Res Appl. 2018;43:387–395., which has been published in final form at https://doi.org/10.1002/col.22198. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving. |
Keywords: | colour information, colour tool, design professionals |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 08 May 2018 09:20 |
Last Modified: | 01 Feb 2019 01:50 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1002/col.22198 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:130447 |