Banerjee, Snehasish orcid.org/0000-0001-6355-0470 and Chua, Alton Y.K. (2014) Dissecting genuine and deceptive kudos:The case of online hotel reviews. International Journal of Advanced Computer Science and Applications. pp. 28-35. ISSN 2158-107X
Abstract
As users continue to rely on online hotel reviews for making purchase decisions, the trend of posting deceptive reviews to heap praises and kudos is gradually becoming a well-established e-business malpractice. Conceivably, it is not trivial for users to distinguish between genuine and deceptive kudos in reviews. Hence, this paper identifies three linguistic cues that could offer telltale signs to distinguish between genuine and deceptive reviews. These linguistic cues include readability, genre and writing style. Drawing data from a publicly available secondary dataset, results indicate that readability and writing style of reviews offer useful clues to distinguish between genuine and deceptive reviews. Specifically, genuine reviews could be more readable and less hyperbolic compared with deceptive entries. With respect to review genre however, the differences were largely blurred. The implications of the findings for theory and practice are highlighted.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 13 Dec 2017 10:40 |
Last Modified: | 16 Oct 2024 14:16 |
Status: | Published |
Refereed: | Yes |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:125234 |