Aronczyk, M, Edwards, L and Kantola, A (2017) Apprehending public relations as a promotional industry. Public Relations Inquiry, 6 (2). pp. 139-155. ISSN 2046-147X
Abstract
This special issue examines the growing social and political importance of promotional activities and public relations. For decades, promotional tools have been deployed to foster the aims of various societal agencies, be they corporations, political actors, public institutions, non-governmental organisations (NGOs) or citizen movements. In today’s turbulent political and media environments, promotional practices have become more inventive, coordinated and ubiquitous, crossing transnational borders and circulating across business, politics and social institutions. Public relations is an essential tool in the promotional mix and is increasingly a stand-alone strategy for organisations of all kinds to manage their visibility, legitimacy and relationships with stakeholders. However, its influence and power in the context of an increasingly promotional culture are under-researched. In this introduction, we set out the landscape of promotional culture in which public relations activity takes place and consider how existing research on promotional work may illuminate our knowledge of contemporary public relations work.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2017, The Author(s). This is an author produced version of a paper published in Public Relations Inquiry. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Affective communication, cultural intermediaries, promotional culture, promotional industries, public relations |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 07 Aug 2017 10:31 |
Last Modified: | 15 Jan 2018 21:46 |
Status: | Published |
Publisher: | SAGE |
Identification Number: | 10.1177/2046147X17706411 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:119826 |