Graham, T orcid.org/0000-0002-5634-7623, Broersma, M, Hazelhoff, K et al. (1 more author) (2013) BETWEEN BROADCASTING POLITICAL MESSAGES AND INTERACTING WITH VOTERS. Information, Communication & Society, 16 (5). pp. 692-716. ISSN 1369-118X
Abstract
Politicians across Western democracies are increasingly adopting and experimenting with Twitter, particularly during election time. The purpose of this article is to investigate how candidates are using it during an election campaign. The aim is to create a typology of the various ways in which candidates behaved on Twitter. Our research, which included a content analysis of tweets (n = 26,282) from all twittering Conservative, Labour and Liberal Democrat candidates (n = 416) during the 2010 UK General Election campaign, focused on four aspects of tweets: type, interaction, function and topic. By examining candidates' twittering behaviour, the authors show that British politicians mainly used Twitter as a unidirectional form of communication. However, there were a group of candidates who used it to interact with voters by, for example, mobilizing, helping and consulting them, thus tapping into the potential Twitter offers for facilitating a closer relationship with citizens.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | (c) 2013, Taylor & Francis. This is an Accepted Manuscript of an article published by Taylor & Francis in Information, Communication & Society on 4 April 2013 , available online: https://doi.org/10.1080/1369118X.2013.785581 |
Keywords: | content analysis, election campaign, politicians, social media, Twitter, UK |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 08 Sep 2017 13:33 |
Last Modified: | 29 Jan 2018 15:36 |
Status: | Published |
Publisher: | Taylor and Francis |
Identification Number: | 10.1080/1369118X.2013.785581 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:113486 |