Won, S and Westland, S orcid.org/0000-0003-3480-4755 (2017) Colour meaning and context. Color Research and Application, 42 (4). pp. 450-459. ISSN 0361-2317
Abstract
This study compares semantic ratings of colour samples (chips) with those of the same colours applied to a variety of objects. In total, 25 participants took part in the colour-meaning experiment, and assessed 54 images using five semantic scales. In Experiment 1, simplified images (coloured silhouettes) were used whereas in Experiment 2 real images were used. In this article, the terms “chip meaning” and “context meaning” are used for convenience. Chip meaning refers to the associated meanings when only isolated colour chips were evaluated while context meaning refers to colour meanings evaluated when colours were applied to a variety of product categories. Analyses were performed on the data for the two experiments individually. The results of Experiment 1 show relatively few significant differences (28%) between chip meaning and context meaning. However, differences were found for a number of colours, objects, and semantic scales i.e., red and black; hand wash and medicine; and masculine-feminine and elegant-vulgar. The results of Experiment 2 show more significant differences (43%) between chip meaning and context meaning. In summary, the context sometimes affects the colour meaning; however, the degree to which colour meanings are invariant to context is perhaps slightly surprising.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © 2016 Wiley Periodicals, Inc. This is the peer reviewed version of the following article: Won, S and Westland, S (2016) Colour meaning and context. Color Research and Application. ISSN 0361-2317; which has been published in final form at https://doi.org/10.1002/col.22095. This article may be used for non-commercial purposes in accordance with the Wiley Terms and Conditions for Self-Archiving. |
Keywords: | colour; design; meaning; culture |
Dates: |
|
Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 20 Jan 2017 15:17 |
Last Modified: | 11 Nov 2017 01:38 |
Published Version: | https://doi.org/10.1002/col.22095 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1002/col.22095 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:110943 |