Salazar Sutil, N orcid.org/0000-0001-8514-2873 (2008) Maradona Inc: Performance politics off the pitch. International Journal of Cultural Studies, 11 (4). pp. 441-458. ISSN 1367-8779
Abstract
This article addresses the blurring boundaries between celebrity, media sports, cultural identity and politics. I explore the case of media sport star Diego Maradona, whose strategies of public representation highlight the way in which politics and popular culture can overlap. First, the article offers a general overview of the theorization of football in Latin America. Central to my discussion is the problematic use of concepts like `identity' and `belonging' to define football politics. I insist on a theoretical reformulation of political culture in global contexts, and point to an understanding of media personalities such as Maradona as currency within markets of cultural and political production. This analysis suggests that `Maradona Inc.' can be understood as a corporate and performative semiosphere that is continuously shifting, so that fans can project onto the fetish-like and vacant image of the celebrity whatever they wish.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © 2008 SAGE Publications. This is an author produced version of an article published in International Journal of Cultural Studies. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | celebrity; cultural identity; football; Diego Maradona; media sports; performative; politics |
Dates: |
|
Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > Performance and Cultural Industries (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 24 Feb 2020 14:37 |
Last Modified: | 23 Jun 2023 22:09 |
Status: | Published |
Publisher: | SAGE Publications |
Identification Number: | 10.1177/1367877908096053 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:102202 |