Salazar Sutil, N orcid.org/0000-0001-8514-2873 (2009) What's in Your Wardrobe, Mr. Morales? A Study in Political Dress. Popular Communication, 7 (2). pp. 63-78. ISSN 1540-5702
Abstract
This article explores the role of dress in popular political communication. My discussion focuses on the so-called “cultural democratic revolution” led by Evo Morales and the emergence of a “government in poncho and tie,” which aims at visualizing a plurinationalist State in Bolivia. The strategic use of casual clothes and football shirts are examined as cases of political performativity in a developing Latin American democracy. What is the role of political dress in the formation of circles of political voters/fans? How does the electorate perceive Morales' political imagery? How does an alternative styling of the democratic system problematize a more formal and uniform style of democratic leadership? Central to my argument is the notion that dress functions as a multilayered language where different items of clothing reflect different narratives. In my view, Evo Morales has become a layered narrative through which histories and past knowledge are reflected in a “pluriform” vestimentary style.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © Taylor & Francis Group, LLC. This is an author produced version of an article published in Popular Communication. Uploaded in accordance with the publisher's self-archiving policy. |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > Performance and Cultural Industries (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 28 Aug 2019 10:24 |
Last Modified: | 30 Aug 2019 18:23 |
Status: | Published |
Publisher: | Taylor & Francis |
Identification Number: | 10.1080/15405700902776461 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:102201 |