CSR needs to talk to public relations if it wants to make sense in the digital age: Lessons from Spain

Recent research carried out in Spain suggests that Corporate Social Responsibility (CSR) departments tend to downplay existing and potential contributions from public relations professionals. This chapter examines the reasons for this and the implications for the wider issue of CSR management. The chapter is based on research conducted in Spain which suggest a gap between normative claims around the need to incorporate professional communication in CSR and practice. It also highlights important imbalances in terms of gender.