CSR needs to talk to public relations if it wants to make sense in the digital age: Lessons from Spain

Lugo-Ocando, J and Ruiz-Mora, I (Accepted: 2016) CSR needs to talk to public relations if it wants to make sense in the digital age: Lessons from Spain. In: Lindgreen, A, Vanhamme, J, Maon, F and Watkins, R, (eds.) The use and effectiveness of CSR communications through digital platforms. Gower Publishing , London . (In Press)

Abstract

Metadata

Authors/Creators:
  • Lugo-Ocando, J
  • Ruiz-Mora, I
Keywords: Corporate Social Responsibility (CSR); Public relations; Professional communication; Spain; Gender; Organisations; IBEX
Dates:
  • Accepted: 31 March 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 06 Jun 2016 09:05
Last Modified: 21 Aug 2019 14:36
Status: In Press
Publisher: Gower Publishing

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